India hopes to break down monopoly with project that democratizes e-commerce network, INDIA, IN - 23 Jun 2022
India hopes to break the monopoly of multinationals and transform the landscape of the rapidly expanding e-commerce industry with an initiative that would show goods of neighborhood stores alongside those from bigger retailers on shopping apps. The Open Network for Digital Commerce (ONDC) plan will swap out the conventional idea of an intermediary-run network with a system that is accessible to consumers, independent vendors, and distributors. B-ROLL OF THE MARKET IN NEW DELHI, INDIA. SOUND BITES: T. KOSHY, PROJECT CEO OF THE OPEN NETWORK FOR DIGITAL COMMERCE (ONDC); AND ANIL AGRAWAL, ADDITIONAL SECRETARY MINISTRY OF COMMERCE (IN ENGLISH).