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Facebook ad templates
There's no better time than now to upgrade your ad design skills. Put the finishing touches on one of Shutterstock's Facebook ad templates and wow your audience with an uber-professional, click-centric ad.
How to make a Facebook ad
1. Click a template or blank canvas you like, from the gallery above, and it'll appear in the Create editor.
2. Time to customize: change out the photos and graphics, if you like — add your own or choose a free image from our massive library.
3. Change the text and add text effects like drop shadows, outlines, or colors. You won't find text tools this good anywhere else.
4. Download your design. It's yours, free, forever. Whatcha gonna make next, design pro?
Scroll-stopping Facebook ads hot off the press
Facebook ads come in what feels like more varieties every day. It's easy to get turned around when you're juggling carousels, image ads, Stories, and more, not to mention having to actually create all these ads. Streamline your creative process with Facebook ad templates at Shutterstock Create, your one-stop-shop for everything you need to make scroll-stopping ads.
Beautiful visual assets and creative intelligence
Make the most of your designs and feel confident in your creative direction, with Shutterstock Predict. AI discovers which images work best for your goals. Creative insights explain why they work.
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Frequently asked questions about Facebook ads
Use Facebook Ads Manager to set up and track your campaigns. This tool lets you determine your target audience, decide on a budget, create ad sets, and much, much more, all in one place. To create your campaign, open the main table in Facebook Ads Manager. Next, select Create to open the Create a Campaign menu. Here you can choose all the settings for your new campaign, ads, and ad sets. Once you finish making your selections, click Continue to open the editing window. This is where choose your campaign’s objective, your audience, and your ad format. Now click Publish to set your Facebook ad campaign in motion.
Open Ads Manager and scroll down to the Instant Form section of the page. Open a new form, then click to the Settings tab. Now you will see the Form Configuration options that will let you choose what language your ad displays in and who you share the ad with. Select Open under the Sharing options menu. Now your customers can share your ad with their friends and family directly, which will help generate even more leads for your business.
Great Facebook ads start with solid research, clear goals, and irresistible copy. Begin by using Facebook’s Audience Definition tool to narrow down your audience into specific personas. This'll help you write targeted ads that are relevant and exciting to each of those unique personas. Your next step is to decide on the goal you want your ad to achieve, and to make that goal clear to the audience reading your ad. Use your Call to action (or CTA) to direct your audience to your shop, to sign up for your emails, to tag a friend in the comments, or any other objective you have in mind. Here is where your copy can really shine. Hook your target audience with short, sweet, high-value copy that’s upfront and easy to understand.