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If your website needs new or refreshed images with food and drinks, start by focusing on the colors. Pick images with foods that match your site’s branding and color palette. Search for images that look fresh and appetizing.
Using closeup images of foods or liquids as backgrounds on your site is an elegant option to immerse your visitors in a new experience. High-resolution closeup visuals outline details that the viewer doesn’t usually register. Plus, the natural patterns and textures can add an organic and unique feel to your site.
If you’re looking to update the headers or banners on your web pages, go for foodscapes and active scenes that inspire action in your viewers. Picking food visuals with repetition, like cups of coffee in different colors and sizes, is another way to provide a rich experience for the viewer.
Food and drink images appeal to all five senses, which makes them extremely engaging. The variety of colors, textures, and shapes in food imagery don’t just contribute to how we see an image, but also help us to hear, taste, touch, and smell the food that’s illustrated. One image can be an entire universe of experiences, including the feelings and memories we associate with food. In an image of a classic diner meal, for example, you might be able to taste the burger, feel the cold milkshake glass, hear the clink of ice in your soda. You might also have a strong sense of nostalgia attached to your past experiences of dining out with your friends.
The colors, patterns, and shapes in food and drinks are immediately interesting. But don’t be misled by your first impression. Check the background of the image — beautiful food and drink visuals have simple and neutral backgrounds that highlight the food and nothing else. Stick to clear images with enough negative space for the viewer to take in the whole picture. If you want a bit more story in your visuals, look for images that bring food and drinks to life. This could be a shot of people eating, a dinner table set with a feast, or a delightfully messy kitchen in the midst of a cookie bake. These scenes allow the viewer to imagine they’re there, eating or drinking and experiencing the liveliness of good food.
Shutterstock has best-in-class image search. You can search for food images as you would on any search engine by typing your keyword directly into the search bar at the top of each page. Refine your search by using the advanced filters on the left side of the screen. You can also use our powerful search by image tool. On the right side from the search bar click “Search by image” and drag and drop an image of your choice to find similar images in our image library. This is a great tool if you want to match a food or drink style you found on social media.
Millions of food-related searches on the Shutterstock site show that people search for cakes, pizza, and ice cream visuals more than any other types of food. Rising in popularity are healthy types of food, including fresh and bright fruits and veggies and colorful smoothies. When it comes to beverages, the most popular images are bottled water and multicolored mixed drinks in cheerful glasses.
Our data shows that peaches, apples, and bananas are the most popular fruit images, illustrations, and vectors. Watermelon is a close runner-up.